What Is APR and Why Does It Matter? 

  • APR shows you how much it will cost you to borrow money.
  • APR and interest rate are related, but APR incorporates other costs such as fees.
  • Lenders must disclose the APR before you sign up for a product.

The annual percentage rate (APR) on a loan or credit card is a crucial term to know because it directly impacts how much you’ll pay for borrowing money.

APR sounds similar to APY (which stands for annual percentage yield), but they're very different. APR is important from a borrower’s perspective, while APY is important from a saver’s perspective.

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What Is APR?

APR includes not only the interest rate lenders charge but also any other fees or closing costs that might be part of a loan.

Whenever you apply for credit, the lender must disclose the APR so that you know how much it will cost you to borrow the funds. This is law under the Truth in Lending Act (TILA).

APR vs. APY

You’ll see both APR and APY in your banking, but the terms affect your finances in very different ways.

  • APR is the rate you'll pay on any money you borrow through a loan or credit account.
  • APY indicates how much interest you’ll earn on investment products. 

When you're researching savings accounts or investment products, look for a high APY so you can earn more. When you're comparing loans and credit cards, look for a low APR so you can pay less.

Fixed vs. variable APR

Lenders will offer you either a fixed or variable APR.

  • A fixed APR generally stays the same for the life of the loan. If you have a fixed APR credit card, your issuer is required to provide notice 45 days before increasing your interest rate or changing any other fees associated with your account.
  • A variable APR fluctuates with the market. For example, if your account is linked to the prime rate, when the prime rate increases, your loan provider will also raise your APR.

There are pros and cons to both. A variable APR is risky because it can increase if the market rate goes up. But if you get a fixed APR while interest rates are high and they then drop, you could be locked into a higher-than-market rate.

With credit cards, you’ll typically see variable APRs that can change often.

RELATED: Why It’s Hard to Get Out of Debt With Only Minimum Payments

Types of Credit Card APRs

You might not realize that your credit card's APR doesn't stay the same for all types of transactions.

Here are the different types of APRs you may be charged:

  • Purchase APR is the rate you'll be charged most often. Note that interest on new purchases doesn’t start to accrue until after a grace period, which is usually 21 days — so if you pay your balance off each month, you won't be charged interest.

  • Balance transfer APR is the rate you'll pay to transfer debt from one credit card to another. Card issuers often offer limited-time 0% APR promotions on balance transfers to encourage you to switch your account to them.

  • Cash advance APR is what you'll be charged to withdraw cash from your credit card. This is usually a high rate, in part due to there being no grace period.

  • Penalty APR is what you'll be charged for missing two consecutive payments or being 60 days late on your payment. Your APR will go up as high as 29.99% and usually won’t decrease until you’ve made at least six months of on-time payments. You could also face a ding to your credit score.

When you’re choosing a new credit card, be aware of the different APRs. Most of us focus on the APR for purchases, but it’s important to also know how much you'll be charged for balance transfers and cash advances. 

If you’re opening up a card expressly for a balance transfer to pay off debt sooner, pay attention to how long that introductory rate lasts. Make a plan to pay off the balance in full within that time to avoid the shock of a higher APR.

READ MORE: How Does APR Work on a Credit Card?

Factors Affecting Your Annual Percentage Rate

One of the major factors that will impact your APR is your credit score. This is a number ranging from 300 to 850 that represents your creditworthiness.

The higher your credit score, the better. You'll get more competitive APR offers with a strong score.

Other factors impacting APR include the current prime rate, your income and debts, and the type of loan you’re applying for. 

For example, credit cards tend to have very high APRs (in the 20%+ range), while personal loans and mortgages are much lower (around 12% and 6%, respectively). Stay away from predatory payday loans, which can charge sky-high APRs.

RELATED: How To Increase Your Credit Score the Right Way

FAQs

Where can I find my credit card's APR?

Check your monthly credit card statements for a section on fees and interest charges — your APRs should be listed there. And of course, you should review all the paperwork before getting a new credit card, so you know your APR upfront. 

What is a good APR?

As of May 2025, the Federal Reserve reports the average interest rate for credit cards is 21.16% and for two-year personal loans is 11.57%. So, any rates below those would be considered a good APR.

How can I lower my APR?

The best way to lower your APR is by paying off all debts on time and in full. That will eventually improve your credit score, which is essential for securing lower APRs. Plus, when you pay off your credit cards in full each month, you won't be charged interest at all. 

You can also call your card issuer to ask for a reduction in APR, especially after raising your credit score. Or look for a credit card with a 0% introductory APR — just make sure you know when the introductory rate will end. 

TL;DR: Why APR Is Important

APR is the total cost of borrowing money, including interest and fees. Always look for the lowest APR possible when comparing loans or credit cards — otherwise, it could cost you a lot to borrow.

You may be able to lower your APR by improving your credit score through on-time payments and paying off your debts in full. You can also try calling your lender or card issuer to negotiate a lower rate.

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Kate Underwood Personal finance writer and travel writer
Kate Underwood is an experienced travel writer who is an expert on budget travel for families and maximizing credit card rewards.
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I'm an award-winning lawyer and personal finance expert featured in Inc. Magazine, CNBC, the Today Show, Business Insider and more. My mission is to make personal finance accessible for everyone. As the largest financial influencer in the world, I'm connected to a community of over 20 million followers across TikTok, Instagram, YouTube, Facebook and Twitter. I'm also the host of the podcast Erika Taught Me. You might recognize me from my viral tagline, "I read the fine print so you don't have to!"

I'm a graduate of Georgetown Law, where I founded the Georgetown Law Entrepreneurship Club, and the University of Notre Dame. I discovered my passion for personal finance after realizing I was drowning in over $200,000 of student debt and needed to take action-ultimately paying off my student loans in under 2 years. I then spent years as a corporate lawyer representing Fortune 500 companies, but I quit because I realized I wanted to have an impact; I wanted to help real people and teach them that you can create a financial future for yourself.

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Our aim is to help you make financial decisions with confidence through our objective article content and reviews. Erika.com is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as MileValue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.

Advertiser Disclosure

Our aim is to help you make financial decisions with confidence through our objective article content and reviews. Erika.com is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as MileValue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.