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 Here's How Much an Influencer With 21 Million Followers Makes on YouTube, Facebook, and TikTok

 May 24,2024

Erika Kullberg, an attorney with more than 21 million followers on social media, wants everyone to know how much social media sites really pay.

Kullberg regularly creates personal finance content for YouTube, Instagram, and TikTok and helps get people what they're owed, like $1,000 if they're bumped from a flight. One of Kullberg's videos addresses how she paid off more than $225,000 in student loans in less than two years. Another is about her decision to quit a $250,000 job in corporate law.

“YouTube is by far the highest paying social media platform for me,” Kullberg told Entrepreneur.


I’m a Female Financial Expert: 6 Ways To End the Misconception That Women Are Bad With Money

May 15,2024

A 2021 study published in the Journal of Economic Behavior & Organization found the stereotype that women are bad with money increased financial anxiety in women. This can lead to further damage by widening the gender gap in financial literacy. In other words, women told they’re bad with money can internalize this message to the point where they believe they are.   

So, where does this myth that women are bad with money come from and how can we end it for good? To find out, GOBankingRates talked with Erika Kullberg, a personal finance expert and the founder of Read on for more, and also check out our list of Money’s Most Influential Women.



March 18,2024

Many Americans have the right idea: Just 11% say they plan to use their refund to fund a vacation or a splurge, according to a recent survey from Bankrate. The largest proportion of respondents — 28% — said they planned to put their refund into savings, and another 19% said they’d use the cash to pay down debt.

In fact, the two most common responses are the exact order of operations recommended by Erika Kullberg, an attorney, personal finance expert and founder of, where she offers advice on saving, investing and managing money.


May 26, 2023

To her 20 million followers, Erika Kullberg, 32, is a cheerful source of personal finance how-tos and hacks (don’t throw out those old Nikes — you could use them to get new ones for free!). But before she amassed her audience, she was a corporate lawyer with $225,000 in student debt. She paid it off in two years and then got obsessed with helping other people gain control of their money.


May 6, 2023

Erika Kullberg is an attorney who wanted to educate viewers on tips and tricks that could save them money and finance-related headaches.
Seemingly out of nowhere, a cheery woman's helpful videos sharing financial tips and flagging the fine print found in agreements and deals began appearing on TikTok, Twitter and Facebook feeds. The videos are the brainchildren of Erika Kullberg, an attorney who wanted to educate viewers on tips and tricks that could save them money and finance-related headaches. 

April 17, 2023

Traveling can be an uplifting and rewarding experience… but it can also be extremely stressful. That’s why lawyer Erika Kullberg (Instagram: @erikankullberg) — who gives her combined 19 million social media followers tips on travel and personal finance — is here to answer the most common travel policy questions.

As seen in her viral videos, Erika reads and explains companies’ terms-and-conditions agreements to make sure you know your rights when it comes to airline travel. As a result, you can save precious time and money just by following her advice.

April 5, 2023

Lawyer Erika Kullberg is going viral on TikTok for her investment advice, money-saving hacks and travel tips.

March 30, 2023

Attorney and money expert Erika Kullberg chats with California Live’s Paul Costabile about how she became a personal finance expert and offers a few easy tips on how you can start saving more money.

March 20, 2023

Personal finance expert, attorney and influencer, Erika Kullberg, reads the fine print so you don’t have to.

March 18, 2023

Nearly every transaction in life involves a contract, whether it's flying or even buying a pair of shoes.

Personal finance expert Erika Kullberg, who reads the fine print so you don't have to, offers up several tips for the DBL Nation, including how to ask for compensation for lost luggage and delayed flights, finding errors in medical bills, and even getting free coffee at Starbucks.

March 11, 2023

Erika Kullberg, an attorney and personal finance expert who has gone viral on TikTok, talks about the deals she has found from companies after reading the fine print. She also shares tips if your flight gets canceled or delayed.

Feb 14, 2023

Erika Kullberg graduated from law school with over $200,000 in debt but paid it off in two years. Now, she's trying to help young people get ahead financially and learn their rights as consumers.

Last September, she made nearly $6,000 sharing financial advice over social media. Her most popular content features her “reading the fine print” of companies' terms and conditions to help people save money.

In one video, which has received over five million views, Kullberg explained that if a pair of Nike shoes develops a tear within two years of the shoe's manufacturing date, the company will often provide a new pair or a gift card for the same value. She's also detailed other companies that have similar policies.


Jan 5, 2023

Thousands of people were left stranded over the holiday break after Southwest Airlines canceled hundreds of flights, leaving some also without their luggage.

Erika Kullberg, an attorney who has gone viral on TikTok as your “Money Lawyer,” joined Ryan Seacrest on-air to share what travelers can do in the future when it comes to refunds and flight cancellations.

Southwest Airlines is now offering 25,000 frequent-flier points to travelers who were affected by the epic meltdown, but do they have to accept that in lieu of a monetary refund?

Oct 7, 2022

An influencer with more than 70 million followers has revealed what many of us really want to know about the industry: how much they get paid.

If you are on TikTok you probably know Erika Kullberg as the lawyer “who reads the fine print so I don’t have to”.

She has 9 million followers on the fast-growing platform, as well as 59.9 million likes and 452 million views across her videos.

This success is all within just one year. Her total income from TikTok? $3,255.

Aug 26, 2022

TikToker and lawyer Erika Kullberg shares travel tips to save money and avoid stress amid airport chaos.


Aug 15, 2022

Plug and Law Attorney and Founder Erika Kullberg outlines how she got started on TikTok, where people can save money in retail and travel expenses, and pay transparency among creators.

Aug 11, 2022

She’s a social media influencer who is known for “reading the fine print” so we don’t have to – From air pods to adidas, Lawyer and content creator Erika Kullberg joins us with money saving tips when it comes to retail.

Jul 26, 2022

It’s a story that has become more common at airports: After you show up, get through security and walk to your assigned gate, you hear an announcement that the airline is looking for volunteers to give up their seats. If you’re unlucky, you find out you’re getting “bumped” from the flight because the airline overbooked.

Airlines beset by labor shortages have struggled to keep up with summer travel demand, leading to an unusually high number of cancellations, delays and disappearing luggage. More people are also getting bumped: According to a consumer report from the Bureau of Transportation Statistics, the rate of passengers who were involuntarily denied boarding in the first quarter of 2022 was 0.44 per 10,000 passengers, which is more than five times greater than the 2021 figure (0.08) and bigger than the pre-pandemic rate of 0.32 in the same period of 2019.


MAY 27, 2022

Yes, you can get a refund if your flight is canceled and you choose not to travel. You are entitled to a refund if an airline cancels your flight and you don’t travel, even for non-refundable tickets, as a viral TikTok video claims.

But what options do you have if your flight is canceled? In a viral TikTok with more than 1 million views, popular creator Erika Kullberg claims airlines will give you a full refund if your flight is canceled and you choose not to travel. Kullberg also claims that the type of ticket doesn’t matter – and you can get a refund even if your ticket is nonrefundable.

MAY 4, 2022

Reading the fine print or understanding available offers means you could be saving money or taking advantage of refunds or freebies that you might not have otherwise known about, like a brand-new pair of Nike sneakers.

That’s the kind of attention to detail that can lead to some surprising upsides, according to Erika Kullberg, lawyer and founder of Plug and Law, a legal tech start-up for small businesses and entrepreneurs.

Kullberg has found that you could be eligible for compensation for everything from getting bumped from your flight to having a package arrive after its guaranteed delivery date or money off an Apple purchase under its educational pricing.

MAR 22, 2022

Reading the fine print means you could be saving money that you might not have otherwise known about, according to Erika Kullberg, lawyer and founder of Plug and Law, a legal tech start-up for small businesses and entrepreneurs.

Kullberg found that you could be eligible for compensation for everything from getting bumped from your flight to having a package arrive after its guaranteed delivery date.


MAR 13, 2022

A recent viral TikTok by lawyer Erika Kullberg broke down the “involuntary denied boarding practice” and demonstrated how you might be owed $1,000 for being bumped off a flight.

Kullberg, who prides herself in “reading the fine print” to help people navigate similar situations, used the DOT’s rules for the video, but it’s also worth remembering that the compensation in her video is only the minimum required. There’s no maximum that would prevent an airline from giving more to remedy a situation.

“Most of the time, airlines correctly predict the “no shows” and everything goes smoothly,” according to the DOT. “But sometimes, passengers are bumped as a result of oversales practices.”


MAR 11, 2022

Corporate Lawyer turned TikTok sensation Erika Kullberg joins us with her top viral videos on how to get the most out of your ticket and knowing your rights.

MAR 2, 2022

Erika Kullberg is helping consumers know their rights through her viral TikTok videos. She shares content using companies' terms and conditions agreements that can bring to light the fine print of everything from lowering bills to negotiating severance packages.

MAR 1, 2022

Erika Kullberg, an attorney who studied at Georgetown Law, explained that when buying things overseas, it's important to purchase them in the local currency and not U.S. dollars – because stores will often charge an extra fee to pay in USD, and give you a bad conversion rate.

Erika warned her followers about the ‘trick' in a TikTok video, which has now gone viral – gaining more than three million views in a matter of days – and many people were thankful for her advice.

FEB 9, 2022

According to a recent survey of 1,400 investors aged 18 to 40, conducted by The Motley Fool, a whopping 91% of Gen Zers and 75% of millennials turn to social media for information on investing.

There are hundreds of creators across all major platforms sharing their tips on how to save money and invest, and discussing topics like the stock market and monthly budgets. Some have grown massive online followings, with millions of fans and video views.

JAN 11, 2022

If you’ve ever been bumped from a flight, it probably ranks high on your list of biggest travel headaches. That may be why a recent TikTok detailing how passengers can get compensation for being bumped has racked up millions of views.

Erika Kullberg, a 31-year-old lawyer, posted the video in which she plays both passenger and gate agent, the former requesting compensation from the airline after being bumped, also called “involuntary denied boarding.”

JAN 7, 2022

TikToker and lawyer Erika Kullberg has racked up millions of views on a video that explains how you can get money from airlines if they bump you from a flight.

In the video from December, Kullberg, who had 7 million followers at the time of writing, acts out a conversation between an airline employee and a customer who's bumped from a flight. In the end, the customer receives $1,000 for having to deal with the delay by citing the policy known as “involuntary denied boarding.”

JAN 06, 2022

A lawyer has become a trending source of useful travel information after dedicating her TikTok account to the hacks that can be learned from reading the fine print.

Erika Kullberg, who goes by the username @erikakullberg on TikTok, where she has more than 7m followers, frequently uses the platform to share tips and tricks for everything from an “instant Nike discount” to saving $400 at Apple.

JAN 6, 2022

If your flight is delayed, she has the language you need to get your airline to book a hotel for you and bump your seat to first class. If your flight is overbooked and you get bumped, Kullberg has a script you can use to get compensated for up to four times the value of your one-way ticket.

JAN 5, 2022

There's nothing like wearing a fresh pair of kicks, and also nothing worse than having to fork out a small fortune when they get scuffed and ripped.

But one woman, Erika Kullberg, has shared a little-known hack to TikTok, delving into the brand's warranty.

Kullberg revealed customers can get a new pair of sneakers—for free—up to two years after buying the original pair.

DEC 31, 2021

A lawyer who specializes in finances has gained over 30 million views online with her advice on how to claim back thousands in compensation from an airline.

In two months, Erika Kullberg has gained over 6 million followers on TikTok, where she often advises people on tips and tricks to one-up companies. Kullberg is a lawyer and founded startup Plug and Law, where they draft legal agreements including policies and disclaimers for small companies—meaning she's well-rehearsed with reading the fine print.

DEC 22, 2021

Erika Kullberg has shared a video explaining how passengers are entitled to freebies from an airline if a flight is overbooked. Airlines often intentionally overbook flights in anticipation that some passengers won't show up. But if they do show up, then there aren't enough seats for each person so some people get bumped from the flight – this is more common on US airlines. Erika revealed that if you volunteer to be bumped, you can receive free food, drinks, hotel stay and cash from the airline for your trouble.


DEC 16, 2021

(Shh, she doesn’t know I know this hack.) Lawyer Erika Kullberg describes herself as someone who “reads the fine print so you don’t have to,” sharing tips on how to save money while shopping at Costco to getting free upgrades on flights. While I will never be brave enough to ask a retail worker for free stuff, I’m a fan of all the parodies inspired by her channel. 

DEC 15, 2021

“I just realized that there was no amount of money that I wanted to keep working, to have someone be able to just dictate my time and have control over me,” said Erika Kullberg, 31, who quit her job as a corporate attorney in 2019 after long hours prevented her from spending time with a dying relative who eventually passed away.

OCTOBER 10, 2021

It’s a question almost anyone watching videos online has probably asked themselves: How much do YouTubers make in a month? Thanks to YouTuber Erika Kullberg, viewers are getting a pretty detailed look into the process. The social media personality recently shared a viral TikTok breaking down her earnings.

SEPTEMBER 24, 2021

These days, “passive income” is a very familiar concept to Erika Kullberg, an attorney and personal-finance YouTuber who left her job as a corporate lawyer at a big firm to work for herself. But that wasn't always the case.

SEPTEMBER 20, 2021

Kullberg left her law firm after she was denied an extension on a work assignment despite being in the middle of a family emergency. “It was heartbreaking, and I always say I don't blame the boss … but in that instant I knew I was going to quit,” she tells Insider.

APRIL 9, 2021

“I think of other platforms, like YouTube, as rented land,” Kullberg said. “The YouTube algorithm controls the reach. Over the past six months or so, I've put much more focus on growing my email list and have now grown it to over 20,000.”

APRIL 6, 2021

Erika Kullberg is an attorney who runs a personal-finance YouTube channel under the same name. Kullberg launched her YouTube channel in October 2019 after leaving her job as a corporate lawyer. Now her channel has 57,000 subscribers.
AUGUST 24, 2020
Reach out to area recruiters for info on comparable local salaries for your role, says Erika Kullberg, an American lawyer based in Tokyo. Ask your employer for a precise number, not a rounded figure or range. “It gives the impression that you understand the true value,” Kullberg said.

MARCH 5, 2021

Student loan debt can feel overwhelming, but in Erika Kullberg’s experience, facing it head-on, learning about options to manage it, and buckling down to a plan made all the difference.

AUGUST 11, 2020

In 2016, Erika Kullberg graduated from Georgetown Law with $225,526 worth of student loans a well-paying job as a corporate lawyer. But it wasn't until a few months after graduation that she realized the gravity of her debt and the importance of getting rid of it as soon as possible. 

AUGUST 11, 2020
Erika Kullberg is an attorney who runs a personal-finance YouTube channel under the same name. Kullberg launched her YouTube channel in October 2019 after leaving her job as a corporate lawyer. Now her channel has 57,000 subscribers.
JULY 18, 2020
For Erika Kullberg, an attorney who runs a personal-finance YouTube channel under the same name with 64,000 subscribers, the change will likely help her channel generate more money than before, she told Business Insider.
JUNE 10, 2020
About six months ago, Erika Kullberg left her job as a corporate lawyer and started a personal-finance YouTube channel, which now has 56,000 subscribers.  Kullberg is an attorney, and she left her corporate job last year to start her own legal company, she said.
APRIL 16, 2020
Erika Kullberg, an American lawyer based in Tokyo, talked her way into a refund. She’d used her United Airlines miles to book a ticket to Jamaica but had to cancel after the coronavirus outbreak.
MARCH 18, 2020
Erika Kullberg, an attorney and personal finance expert, says that because we are in very uncertain economic times, it's perhaps more important than ever to put cash in a CD that offers a high interest rate and no penalty to withdraw.

Winter 2020/2021 Issue of Inc. Magazine

JANUARY 25, 2020

“I graduated from law school with over $200,000 in student loans, and I'm not alone,” says Erika Kullberg, a former corporate attorney with Morrison & Foerster in Tokyo who now runs her own YouTube channel teaching finance to Millennials.

JANUARY 7, 2020
“The beginning of the new year is the perfect time to get your finances off to a good start,” says attorney Erika Kullberg, who runs a personal finance YouTube channel.  “One thing that should be at the top of your financial resolutions is to start budgeting,” she says.

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