Erika Kullberg is an attorney who wanted to educate viewers on tips and tricks that could save them money and finance-related headaches.

Seemingly out of nowhere, a cheery woman's helpful videos sharing financial tips and flagging the fine print found in agreements and deals began appearing on TikTok, Twitter and Facebook feeds. The videos are the brainchildren of Erika Kullberg, an attorney who wanted to educate viewers on tips and tricks that could save them money and finance-related headaches.